I can guide you through the process of finding local competitors, right on Google Maps. Let’s dive into the steps together in this blog post.

How to Find Local Competitors (Literally, on Google Maps)

Introduction

I’ve always been on a quest to up my SEO game and dominate the local search results. One day, it hit me—why not start by finding out who my local competitors are, quite literally on Google Maps? So, I set out on this exciting journey to unravel the mystery behind local SEO competition, and boy, did I discover some fascinating insights. Join me as I take you through my adventure of uncovering local competitors in the digital landscape.

Step 1: Setting up Your Listing in Semrush’s Listing Management Tool

I kicked off my quest by diving into the world of Semrush’s Listing Management tool. It’s like laying the foundation of a sturdy SEO fortress. By setting up my listing here, I ensured that my business information is accurate across all online platforms, providing a solid base for my local SEO endeavors.

Step 2: Broad vs. Specific Keywords: The Battle Begins

When it comes to keywords, it’s crucial to strike a balance between broad and specific terms. Including broad keywords like “restaurant” helps cast a wide net, catering to various search intents. On the flip side, specific keywords like “wood-fired pizza” pinpoint your niche, enabling you to identify direct competitors in your area.

Step 3: Analyzing Competitor Profiles for Inspiration

After identifying my local SEO rivals, the fun part began—I delved into their online profiles to uncover their strengths and weaknesses. Analyzing competitor profiles is like peering into a treasure trove of valuable insights that can spark ideas for enhancing my own SEO strategy.

Step 4: Tracking Multiple Keywords: The More, The Merrier

To gain a comprehensive understanding of my local competition, I didn’t stop at just one keyword. Tracking multiple keywords—up to 10, in my case—allowed me to paint a detailed picture of the competitive landscape. It’s like having multiple lenses to view the SEO battlefield from different angles.

Step 5: Uncover Hidden Gems with ChatGPT

Just when I thought I had exhausted all avenues, I stumbled upon ChatGPT—an AI-powered tool that suggested additional keywords for tracking. This nifty tool unearthed hidden gems that I never would have discovered on my own, giving me an edge in the local SEO game.

Conclusion

Embarking on the journey to find my local competitors on Google Maps has been nothing short of exhilarating. From setting up my listing in Semrush to exploring competitor profiles and leveraging advanced tools like ChatGPT, every step has been a learning experience. Understanding my local competitors has not only honed my SEO strategy but also empowered me to dominate the local search landscape like never before.

FAQs

1. How can I find my local competitors using Google Maps?
2. Why is setting up a listing in Semrush’s Listing Management tool important for local SEO?
3. What are the benefits of tracking multiple keywords in local SEO competitor analysis?
4. How can specific keywords help me identify direct competitors in my area?
5. Can ChatGPT suggest relevant keywords for tracking in local SEO competitor analysis?