As the world becomes more digitally focused, marketing professionals and businesses are relying heavily on social advertising to reach their audience. But what happens when the digital world meets the real world? In this blog post, we share the experiences of a social advertising manager navigating the world of in-person marketing, and the valuable lessons she learned along the way. Join us as we explore the challenges and triumphs of marketing IRL.

Marketing IRL – Story of a Social Advertising Manager

Introduction

Stephanie is a Social Advertising Manager at Semrush. With more than 7 years of experience in the field, her role is to create and manage campaigns across various social media platforms. Her job is to attract new customers, drive sales, and increase brand awareness for companies. In this article, we will explore Stephanie’s journey as a Social Advertising Manager, and learn some insights that can help those who want to start their careers in paid social media marketing.

Insights to Start a Career in Paid Social

Paid social is a constantly evolving field, and it requires a blend of creativity and analytical skills. Here are some insights that can help you start a career in paid social:

1. Passion for Digital Marketing: Passion is a crucial component in any career, and digital marketing is no exception. You need to be passionate about the field and stay updated with the latest trends and technologies.

2. Analytical Skills: Paid social media marketing is all about data and metrics. You need to be analytical and have a solid understanding of Google Analytics, Facebook Insights, and other analytical tools.

3. Flexibility: Social media platforms change their algorithms and ad formats frequently, and you need to be able to adapt and come up with new strategies to stay ahead of the game.

4. Creative Skills: Paid social media advertising requires creative thinking. You need to be able to come up with new and innovative ad concepts that can catch people’s attention.

5. Communication Skills: Effective communication is essential in any job, and it is especially important in paid social media marketing. You need to be able to communicate effectively with team members, clients, and stakeholders.

Stephanie’s Job in Three Words

When asked to describe her job in three words, Stephanie replied, “Challenging, Data-driven, and Creative.” Her job requires her to stay updated with the latest trends, analyze data to draw insights and create new ad concepts that can grab people’s attention.

The Best Thing She Learned on the Job

Stephanie believes that the best thing she learned on the job is to keep learning every day. The digital world is constantly evolving, and new platforms and technologies emerge all the time. To stay ahead of the game, you need to be willing to learn and adapt.

Advice for Someone Looking to Be in This Role

Stephanie’s advice for someone looking to be in this role is to stay curious and open to new ideas. She believes that paid social media advertising requires creativity, analytical skills, and an open mind to think outside the box. Her advice is to stay updated with the latest trends and technologies and develop a strong network of mentors and industry peers.

The Importance of Learning Every Day

Stephanie believes that learning every day is crucial in the digital marketing field. She keeps herself updated with the latest trends, reads industry blogs, and attends webinars and conferences. She believes that learning is a continuous process, and there is always something new to learn.

Ready to Change and Adapt to Strategies

Stephanie understands that paid social media advertising is an ever-changing field. Platforms can change ad formats, algorithms, and targeting options frequently. As a result, paid social media advertising requires you to be flexible and ready to change your strategies when needed.

Platforms Can Change and Adapt – Always Be Ready to Update

Social media platforms are constantly evolving, which means that the best practices and ad formats keep changing. Stephanie advises that you always stay updated with the latest changes to the platform and adapt to their new features. You should keep testing new ad formats and targeting options to ensure that your campaigns stay current.

Conclusion

Social Advertising Manager is a challenging role that requires a blend of creativity and analytical skills. Stephanie’s journey has shown us that learning and staying updated with the latest trends is crucial to success. To start a career in paid social media advertising, you need to be passionate, analytical, creative, flexible, and have effective communication skills. Your willingness to learn and adapt will help you stay ahead of the game.

FAQs

1. What is paid social media advertising?
   Paid social media advertising is creating and managing campaigns across various social media platforms. The goal is to attract new customers, drive sales, and increase brand awareness for companies.

2. What skills are required to be a Social Advertising Manager?
   You need to have a blend of creativity and analytical skills. Passion for digital marketing, communication skills, and flexibility are essential.

3. Why is learning every day essential in digital marketing?
   Digital marketing is an ever-changing field, and new technologies and platforms emerge all the time. Learning every day is crucial to stay updated with the latest trends and stay relevant.

4. How often do social media platforms change their ad formats and algorithms?
   Social media platforms change their ad formats and algorithms frequently. You need to be ready to change and adapt to new strategies to stay ahead of the game.

5. What is the best advice for someone looking to be a Social Advertising Manager?
   Stay curious and open to new ideas. Develop a strong network of mentors and industry peers and stay updated with the latest trends and technologies.