As a business owner, have you ever found yourself obsessing over keyphrases with high search volumes, only to find out that they aren’t bringing in any meaningful traffic or conversions? If you have, then this blog post is for you. In this article, we’ll explore why some keyphrases that seem promising on the surface can actually be a waste of time and resources for your business, and how you can identify and target the right ones to drive real results. So, let’s dive in and uncover the truth about high volume keyphrases.

Why Some Keyphrases with Millions of Search Volume Mean Nothing to Your Business

Introduction

Every business wants to attract more customers. In today’s digital age, one way to do that is by optimizing your website for search engines. And this is where keywords come in – the words and phrases people use to find the product or service you offer on search engines such as Google and Bing.

The challenge is to choose the right keywords that will attract the right people to your website. The temptation is to target high search volume keywords, those with millions of monthly searches. But is this always the right strategy? In this article, we’ll explain why some keyphrases with millions of search volume mean nothing to your business, and why you should focus on other factors when selecting keywords for successful SEO.

Choosing the right keywords is important for business success

It’s essential to choose the right keywords for your business success. You want to attract quality leads and customers to your site. Aggressive targeting of high search volume phrases is not always the best way to do it. The competition is fierce, and you may not rank on the first page of search engine results pages (SERPs).

Avoid targeting keyphrases with only high search volumes

A common mistake in SEO is to target keyphrases with high search volumes. While this may seem like a good idea because it has a higher number of potential searches, these phrases are likely to be very competitive.

Many businesses target high search volume keyphrases, which may bring a lot of traffic. However, they forget that traffic merely indicates the number of people who visit their website. High traffic doesn’t equate to high conversion rates of visitors to customers. This is where low volume keywords come in.

Lower search volume keyphrases can bring in high-quality leads

It’s essential to understand that low search volume keyphrases are also valuable. In most cases, low volume keywords can bring in high-quality leads, which can lead to more conversions. When people search for these terms, they’re looking for specific information. By targeting these low volume keyphrases, you’re more likely to attract people who are interested in your product or service, and thus, your chances of conversion are higher.

Example given of a law firm targeting specific keyphrases with lower search volume

Here’s an example that shows the importance of targeting low volume keyphrases. Let’s consider a law firm that wants to attract clients for estate planning services. The firm may decide to target a higher search volume phrase such as ‘estate planning’ (with over 10,000 monthly searches), but this is too broad and would attract a lot of unqualified traffic.

Alternatively, the firm can target long-tail keyphrases such as ‘estate planning attorney for blended families’ (with only 50 monthly searches). This phrase, although low in search volume, is specific and attracts people looking for the kind of legal service offered by the law firm. Thus, the firm is more likely to attract high-quality leads that need its specific services, rather than lots of unqualified traffic with less intent to buy.

Use keywords that will produce a positive impact

When selecting keywords, it’s essential to consider the impact they’ll have on your business. Some phrases may bring high traffic, but if visitors aren’t interested in buying your product or service, then the traffic is of little use.

However, targeting a low search volume, specific keywords can be more valuable because conversion rates are higher. These keywords may have lower search traffic volume, but the traffic you do attract is more targeted. Targeting low volume keywords also eliminates the massive competition that usually comes with high volume phrases.

Not all keywords are equal, select the ones that will bring positive results

It’s essential to understand that all keyword phrases are not equal. Some keywords may bring more clicks, but it does not mean they translate into sales. The goal is not merely to bring traffic to your website, but to create conversions. Understand that the key to effective keyword targeting is to target the keywords that produce positive results for your business.

Picking a keyphrase with only 100 searches per month can still bring results

Many marketers get bogged down on the high search volume keywords and neglect low volume keywords. The truth is, a keyphrase with only 100 searches per month can still bring results, as long as it’s specific and relevant to your business. By targeting these keyphrases, you can reduce competition, and the traffic you attract will be more focused, which increases conversion rates.

Don’t be fooled by high search volume keyphrases

It’s easy to be deceived by the allure of high volume keywords, but it’s essential to understand that not all these phrases are relevant to your business. These keywords may bring a lot of traffic, but they may not be interested in buying your product or service. It’s vital to target keywords that drive targeted traffic with more intent to buy.

Conclusion

In conclusion, targeting high volume keyphrases is not always the best strategy to attract quality leads to your website. Low volume phrases can bring in high-quality leads and help improve conversion rates. It’s essential to select the right keywords that will produce positive results for your business. Don’t be deceived by high search volume keyphrases that are not relevant to your business.

FAQs

1. Can targeting high volume keyphrases affect my business negatively?

   • Targeting high volume keyphrases can affect your business negatively if the traffic it brings does not result in conversions.

2. Why should I target low volume keyphrases?

   • Low volume keyphrases are specific and attract a more targeted audience that is more likely to convert.

3. How do I determine which keyphrases are right for my business?

   • You can use various keyword research tools such as Google AdWords Keyword Planner, SEMrush, and Ahrefs to determine relevant keywords for your business.

4. What is the importance of long-tail keyphrases?

   • Long-tail keyphrases are specific and, although they have low volume searches, they attract high-quality leads that are interested in your services or product.

5. Is it possible to rank for high volume keyphrases with high competition?

   • It’s possible, but it takes time, a lot of content, and promotion to rank for high volume keyphrases with high competition.